ASUCLA Benefits U
Our Core Values

Since 1919, Associated Students UCLA has had the privilege to provide academic support products and services to the UCLA campus community. Our mission is to do this with innovation and excellence, reflecting the will of the student population, the needs of faculty, staff and visitors and in light of our unique position at one of the premier institutes of higher learning in the United States.

We believe we have a responsibility to do what is right, not only for our business and our stakeholders (students), but also for the UCLA community. These core values reflect our guiding principles and are the foundation for our business model.




Our Independent Bookstore
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As the trend in college stores moves toward joining bookstore chains, ASUCLA remains committed to an independent operation with a focus on personal service for the campus community. Whether you are a student buying textbooks, or a faculty member requesting a course reader, we're here to provide you personalized service that can’t be matched by any online or chain store.



Building Toward The Future
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The revenue generated by sales at the UCLA Store and UCLA Restaurants not only supports the Student Union, it is also invested in new places to meet and dine, such as Jamba Juice and the Greenhouse. Look for more new and exciting projects including the a remodel of the Cooperage in Ackerman featuring a row of new eateries, vibrant dining room and recreational space. For more information, take a look at the Food Service Master Plan.



Campus Partnerships
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Through long-established partnerships with other campus entities, ASUCLA contributes to UCLA’s continued development and success as a premier University. We offer our expertise and resources in ways that energize and strengthen efforts to boost campus spirit, to support student-initiated programming and to foster campus-wide collaboration.



Employee Investment
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One of the Associated Students UCLA's core missions as a student-centered organization is examplified in the professional development of our student employees. ASUCLA is the largest of employer of students on campus, providing good-paying jobs tailored to student schedules in convenient locations around campus. For ambitious students, ASUCLA offers management experience in retail operations, facility management, and administrative services. Many of our student leaders become career employees who continue our tradition of providing a workplace environment that fosters respect, empowerment and individual development.



Championship Service
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ASUCLA was founded in 1919 to deliver needed student services and activities. Since then, it has steadily grown to an 80 million dollar business that meets the everyday needs of tens of thousands of students, faculty, staff and campus visitors. In every encounter with our customers, ASUCLA employees make the decision to provide high quality products that exemplify our commitment to innovation, excellence, and exceptional customer service.



The Greater Good
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ASUCLA strives to set a standard for social and ethical responsibility by reflecting the values of the UCLA community. This commitment has meant making tough decisions about who we do business with and what kinds of products we offer. Over the years, we've introduced Fair Trade Coffee and healthful and organic food offerings in our restaurants, banned the sale of cigarettes in our stores, and demanded vendors follow fair labor practices.



Your Student Association
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Student Leadership is not just an idea at ASUCLA, it is how we do business. Students—appointed by the Undergraduate and Graduate Students Associations—make up the majority on our Board of Directors and serve alongside appointees from the Alumni Association, the Academic Senate and the Chancellor’s Office to oversee the 80 million dollar enterprise that is so integral to everyday life at UCLA.



Target Zero Waste
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In recognition of our responsibility to minimize our negative impact on the environment, ASUCLA has developed a sustainability policy that focuses on reducing waste and conserving resources through evolving our business practices, involving the community and promoting consumer education. We're proud of the strides we've made, from lowering our paper consumption by 50% to introducing packaging made from corn and potato in the Greenhouse. For more information regarding ASUCLA’s Target Zero Waste efforts, visit Sustainability

ASUCLA Benefits U
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Students are already members of the Associated Students UCLA automatically when they enroll at UCLA. Registering their membership with ASUCLA Benefits U allows students to receive direct communication about the services available to them from ASUCLA –and to share in the Association's success through discount offers from the UCLA Store, Restaurants and Student Union. Visit ASUCLA Benefits U for more information.



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